Despite the world health crisis, the Institut Français is celebrating the success of La Fabrique Cinéma in an unprecedented online format.
The film Market in Cannes
As part of the first virtual Marché du Film of the Cannes Film Festival, which took place from 22 to 26 June, the Les Cinémas du Monde pavilion organised by the Institut français with its official partners (France Medias Monde, the SACEM and the OIF) and with the support of Orange Studio was the fifth most visited pavilion during the operation.
Its daily rendezvous showcasing the 17 La Fabrique Cinéma award winners, the edition’s sponsor Rachid Bouchareb, the composer Béatrice Thiriet, and the Shoot The Book initiative for literary adaptation and XR for Virtual Reality were followed by more than 500 of the 10,000 accredited viewers throughout the world.
The pavilion’s live opening followed by the broadcast of Rachid Bouchareb’s Masterclass was the pavilion’s most successful event with more than 750 views on the Marché du film online and almost 10,000 views on Facebook.
The Fabrique’s award winners’ video pitches accumulated 7,500 views in total, with 3,500 views on Instagram and 3,000 views on Facebook for the 9 videos released.
Five major events, four of which were live, were held from 22 to 26 June in the Cinémas du monde pavilion. They united almost 850 accredited viewers and counted almost 2,000 views, across all broadcasting platforms.
La Fabrique’s programme
From the beginning of May to the end of June 2020, about thirty-five professional meetings were held online with the industry’s key operators and 10 individual tailored consultations were set up according to needs and requests for project sponsors. More than 250 individual meetings with potential partners were organised for the 17 award winners at the beginning of June as well as throughout the Marché du Film online.
Partnership with the Sørfond
The creative documentary project by Inadelso Cossa (Mozambique): The Nights Still Smell of Gunpowder is invited to the pitch session of the tenth edition of the Sørfond Pitching Forum in December 2020.
This year the Sørfond implemented a new partnership with La Fabrique Cinéma de l’Institut français in order to reinforce its support to talents in emerging countries. Each year, a La Fabrique project will rewarded with an invitation to the Sørfond Pitching Forum the same year.
The 10th edition of the Sørfond Pitching Forum will be held at the same time as the Films from the South Festival at Oslo in December. The aim of the Forum is to give directors and producers (of eligible countries) the opportunity to present their projects to potential Norwegian coproducers and be able to qualify for the Sørfond afterwards.
2020 projects news and progress
Mad Solutions has been involved in coproducing Seeking Haven for Mr. Rambo by Khaled Mansour and distributing it through the Arab world. After the Durban FilmMart, the project was selected by the Development Fund Market Forum of the Malmo Arab Film Festival and by CineGouna Platform of the El Gouna Film Festival.
Samuel Chauvin from Promenades Films will be the French coproducer of Do you know anything about Omid? by Keywan Karimi.
Babylone by Francisco Bahia has signed with the French producer Vrai Vrai Films and will take part in the Lau Haizetara documentary coproduction forum of the San Sebastian Film Festival and Doc Amazonia Caribbean Project.
Playtime will be the French coproducer of Skin of Youth by Ash Mayfair and the project is currently taking part in the Breaking Through The Lens initiative of the TIFF (Toronto International Festival Film).
9 Temples to Heaven by Sompot Chidgasornpongse took part in the Hong Kong – Asia Film Financing Forum and has just been selected among the 6 projects that will take part in the 2020 edition of Produire au Sud (Producers of the South). The project is currently part of the SEAFIC (Southeast Asia Fiction Film Lab).
Gina by Sara Stijovic has a new Croatian coproducer and was retained for the Apulia Film Forum coproduction forum.
The other projects are busy working and other announcements will be made soon.
Invitation to the Oscars
The Academy of the Oscars has invited three participants from La Fabrique to join the organisation’s more than 8000 members. Among them, Inadelso Cossa, participant of La Fabrique 2020, and Paz Encina and Michel Zongo, having respectively participated in the 2012 and 2013 editions in the documentary section. The three directors as such join the members of the Academy of the Oscars.
La Fabrique Cinéma 2021 call for applications
The call for applications for the 2021 edition of La Fabrique is online. It is possible to submit a project on the website of the Cinémas du Monde, with a limit of 120 eligible projects received or up to 4 November 2020 at the latest.
Depending on the conditions imposed by the world health situation, the sponsors of the ten selected projects will be invited to benefit from La Fabrique’s programme either in Cannes, as part of the Cannes Film Festival 2021, or online over a longer duration during May, or using a hybrid approach with part as virtual activities and part physical hosting in Cannes.